I have written several posts that have talked about various IT strategies. More often than not, we practice what we preach. Star Base, Inc has been around for almost 18 years, so we would fall into what I would call a “mature company” category.
I have always been determined not to be the cobbler’s children with no shoes, so we have invested in systems over the years. Our CRM system was starting to show its age and even though business is down, I decided to invest in a new system. Our new system is actually more than a CRM; it’s a fully integrated HRM (Human Resource Management) and accounting system as well.
We are still learning about all the capabilities, but a couple that I think are really powerful are resume parsing and email capture. Part of our business is IT staffing and that requires us to track a lot of resumes. Our new system automatically parses IT skills out and creates a profile for the person. It also monitors our email; any message received from someone in our system is automatically logged for that contact.
Cincinnati and Dayton tend to be more conservative than other parts of the country. Because of this, a lot of companies tend to have older IT solutions. Could new web application development give you a competitive advantage that would allow you to leapfrog?