If you really think about what the Business Analyst (BA) is asked to do on a day in and day out basis, we truly are as Sanjay Dugar puts it--“A Leader Without the Title”. The Project
Manager (PM) is asked to see that the project completes on time and on budget. The Business Analyst is asked to see that the project completes and that the solution meets the business requirements. The PM creates the project schedule and the whole team knows that they are in charge. The Lead BA may create a Business Analysis Work Breakdown Structure (WBS), if necessary, and defines the business requirements for the project. This ‘relationship’ becomes very interesting, perhaps messy would be a better word, if the PM tries to short cut tasks, such as testing or analysis, to keep a project on schedule and/or on budget. After all he/she is the “Manager”, he/she is in charge. What is the “Analyst” to do?
Quite often in their daily work the BA is placed in a position where they must influence a person or group of people without being given the proper authority to do so. So how does the BA go about doing this? This is where the BAs listening, negotiation, conflict resolution and Interpersonal Savvy skills will serve them. Remember, You don’t have to be a ‘person of influence’ to be influential.
When placed in this situation, where you must now influence a person or group of people, and you are not the “leader” of the group, or you must lead a group down a path to understanding your desired outcome, put a few tools in your toolkit that will help in this situation:
- Understand the situation, or both sides of the story
- State the facts Ma’am, just the facts
- Be flexible, adapt to change
- Don’t use office politics…first
- Create shared vision
Understand the situation, or both sides of the story. Remember that there are always two sides to the story. Before you go and try to change the story, be sure you understand both sides of the story, not only the point of the story but the reasoning behind it. A good analogy would be “don’t tear down the fence until you know what it was built to keep in, or out”. After tearing down the fence would not be a good time to find out you have a raging stampede heading for you. Not only listen to the other side of the argument, but understand the point and the reasoning behind that point. Then you can make an informed decision on the path to take from there.
State the facts Ma’am, just the facts. When persuading people, make your point, back up that point with hard facts from authorative sources and draw the picture of how the facts back up your point. I had the opportunity to help a person get better at this. His theory was he like to surprise people with “the big bang”, so he would hold on to the point and lead up to it. By the time he got to “the big bang” the audience had to draw their own picture from the facts to the point. If you leave people to get from point A to point B on their own, some will make it some won’t, and some may finally get there after a number of detours. When it comes to persuading, state your point first, then back it up with cold hard facts. Give the audience the destination first so they can more easily connect the dots. When backing up your point, take the emotion out of the way, use facts. Take the emotion out of your argument, but don’t take away your passion.
Be flexible, adapt to change. Sometimes yielding to the other side is the proper thing to do in light of the facts. You may back up your point with corporate policy, standard operating procedure (SOP), or that’s the way we have always done it; but once you have allowed the other point of view to be heard and the reasoning behind it you may note that this does go against SOP, but it has potential for a positive outcome by reducing the project timeline without increasing the risk of the project. When attempting to persuade, be sure that you are flexible enough that you may be persuaded. Having two parties that can not be persuaded, you can not create a win-win situation. Remember, the party has to win is the organization.
Don’t use office politics….first. We have often heard about the office end-run or going over the head of a person to get what you want. When the time comes such tactics may be necessary, but do not use these as first course of action. You will loose respect of team members and stakeholders if you become known as playing the office politics game. If the conflict is with one other individual, take the case of the PM wanting to short-cut analysis in order to save time and budget, then take the case to that individual first. As stated above, not only understand their point but the reasoning behind their point. If you do not agree, then make your case. Make them understand your point and back up your point with facts. It may take several back and forth’s to accomplish full disclosure of both sides of the story. However, do not let this deteriorate into an adversarial situation. At some point, it may be necessary for you to open this issue with your Manager to handle with the PM’s Manager.
Create shared vision. When persuading use your words, your passion and any necessary audio/visual props to draw a picture for the audience of the desired outcome that you are working toward. Draw the picture in everybody’s mind so clear that they see it as well as you do. Creating shared vision when influencing others is a powerful tool and the clearer they see the picture, the more persuasive you become.