Takin’ the Basset Hound to the Farm (Part Two)

Thursday, October 22, 2009 by Jeff Welsh

In part one; I talked about some of the IT Strategies and business strategies that were discussed at the Techserve Alliance conference we recently attended.  I’ll admit I’m a sucker for quaint sayings and one of the speakers had a good one:  It’s time to take the Basset hound to the farm.  So what does that have to do with IT Strategy or business?

Plenty, takin’ the basset hound to the farm means it’s time to re-think what you are doing, why you are doing it, and who is doing it.  It’s time to eliminate products, services, processes or people that are not delivering value to the business.  This is not just an IT strategy, but an important business strategy as well.  It is critically important to make sure both business and IT are aligned. 

The trick is to figure out what your basset hound(s) are.  Every business that has been around for any length of time has one or more of these.  It may be a line of products that are kept in stock because it “rounds out the product line”, when the reality is the items are not that important.   It could be a service that our “customers really want”, but in reality  the service does not deliver value or it could be that “special process” that you do “because we have always done it that way”.  Then there is Bob.  Everybody likes Bob. Bob has been around forever and knows everything.  The problem is Bob doesn’t really do anything.

It’s always better to take the basset hound to the farm on your own terms rather than be forced into it by circumstances.  Take for example the company in New England that manufactured parts for submarines.  When the ship yard closed a few years ago, they were forced to change.  They redeployed their manufacturing expertise and now make parts for the medical industry.  What could they have accomplished if they had manufactured both parts for submarines and medical devices?  Could the business have been double the size?

That’s where an outside consultant can help.  They can be objective and bring an outside perspective to your current business and IT strategy.  STAR BASE is in a good position to teach old dogs new tricks”.  (Who let the dogs out? Who? Who?!)


 

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