I had lunch yesterday with a person that I had not talked to for a couple of years. One of the first questions he asked me was “How are things in the IBM world?” I sort of bristled at the question, because my friend’s perception was that we only work with companies that had IBM. The reality is, we are an IT consulting company and do a lot of work in the application development space. While it's true, we are an IBM software partner, most of our application development takes place on other platforms.
During part of the lunch we talked about some of the other areas of IT that we deal with. That includes IT business solutions, IT outsourcing and IT staffing. The problem is that people do not react to reality; they react to their perception of it. Therefore if you control how they perceive reality, which is easier than controlling reality, you control how they will react.
It also sometimes is said to point out to people that it's not enough to make something so for people to act like it is so; you have to make them know it too. Hopefully our marketing will start changing perception. Click here for a reality check.
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