Information Technology Consulting

Come on, come on, come on, come on now Touch me, babe!  Can't you see that I am not afraid? ....... Yea, I have been listening to The Doors again.  See the complete lyrics here.  Actually we are trying to decide how, when and what to do marketing wise or as we say internally, how many times to “touch” the client.  Even a Cincinnati based Information Technology Firm is not immune to the FUD Factor.  What’s an IT Consulting Service firm to do?

One of the things that has stuck with me from my marketing class at MIT  is when the professor said that the quickest way to burn through a million dollars and have nothing to show for it, was to start marketing and advertising. We certainly need to be marketing, but if companies’ are not in a position to buy, are the marketing dollars wasted? 

Having been around for 19 years, this is the 3rd economic downturn we have experienced.  We have come out of each one a little wiser and a little stronger.  We have been positioning to leap frog our competitors during this one.  We have seen an up tick in activity, just like everyone else.  This is the 64 dollar question:  Is now the time to spend the marketing dollars?

Since today I have more questions than answers, I invite you to leave comments on How?, When?, How often?  What means?  You would like to be marketed to.  Comments will be posted following this blog, so contribute and check back to see what others think.