Information Technology Consulting Firm

A couple of weeks ago, I made the trek to Columbus and attended the Ohio chapter meeting of TechServe Alliance of which STAR BASE, Inc. is a member.  In talking with other owners and corporate executives, everyone is pretty much saying the same thing: “We are seeing more sales activity, just no commitments.”   Seems like everyone involved with Ohio Information Technology firms is in the same boat.  In Cincinnati, things might not be quite as bad as Columbus because there is less state government work.

So why is there a lack of commitment?  There could be many reasons, but it all boils down to what I call the FUD Factor.   Never heard of the FUD Factor?  We would not be a real IT Consulting firm if we couldn’t use a TLA (three letter acronym) and it’s not what you’re thinking!  FUD is short for Fear, Uncertainty and Doubt. 

When the FUD factor is high, people tend not to make commitments, changes or decisions.  Doing nothing seems like the safest choice.  A high FUD factor equals RISK and as a society, we have become very risk adverse.   When the FUD factor is low, decisions are much easier to make, less risky. 

With the economy down and so much uncertainty, the FUD factor is definitely high.  So is doing nothing really a good choice?  Things tend to move in cycles or patterns, it is the way of the world... Losers become winners. Winners become losers. Day yields to night; nights divide the days; summer gives way to winter. Life goes on...always as it always was...but never the same.

Will you be ready?