When answering those questions, as with most BAs, I will get into the role of the BA within the organizational structure, Enterprise Analysis vs. Requirements gathering on a project, tasks and techniques. I go beyond these limited explanations and try to answer what I believe the requester is really asking “What is the goal of a BA?” I believe the goal of all business analysis activities, whether it is Enterprise Analysis or Requirements Gathering, should be to create a shared vision among the stakeholders.
Create a Shared Vision
Creating a shared vision is much like painting a picture. You are painting a picture in everybody’s mind so clear that everybody can see and understand the picture. No, painting
is not one of the tasks of business analysis. You paint a picture with your words and documentation. Text documents, flow diagrams, use cases, storyboards, activity diagrams, business process models, wireframes and other mockups can all be used in paint a picture. These can be used in combination to paint an even more vivid picture for your audience. Sometimes, as in requirements elicitation, it may mean that you gain the vision of the stakeholder. If in a requirements workshop, focus group discussion or one-on-one interview, drawings on paper or a whiteboard can facilitate shared vision and understanding. Often, it may be that you paint the “as-is” picture for the business stakeholder(s), and then they paint the “to-be” picture for you. By painting a picture so vivid that all stakeholders share the same vision of it, this is how we build the bridge.Target the Vision to the Audience
In order for your audience to gain a vision, they must not only see the picture, but understand it. The picture must be painted in a way that facilitates understanding; it must be presented in a way that the audience can comprehend. You may use flow diagrams, use cases, story boards and/or activity diagrams when painting the vision to a business audience. You may use text documents, flow diagrams and/or activity diagrams to paint the picture for a technical team. You may use very short summary text documents and/or flow diagrams to present to management. To create a shared vision the picture must be presented in a way that facilitates quick comprehension from the audience to whom you are now presenting.
Sell Your Vision
Not only in our business analysis tasks, but in work outside of business analysis, we must create that shared vision; then be ready to talk about the vision and ensure that all see the same vision. Adriana Beal writing for Bridging the Gap, talks about successfully selling your initiatives to management. As Adriana writes, understand your manager’s framework and persuade your audience not only to accept your point of view, but to act upon it. What she is describing is painting a picture so vivid for your manager that they gain a shared vision with you and that they will want to take immediate concrete action on your proposal.
Today I look at the Business Case from a different perspective, that of Project Management. I have been involved in organizations that did the Enterprise Analysis activities that identified a business need and built the business case for a solution. The business case was brought before, and received the blessing, of the IT Governance body and a new project was born. It was then turned over to a Project Services team whose first task was to create a Project Charter.
So let’s take a look at these reasons. First, creating a BA Center of Excellence would allow the organization to use their BA talent in a more strategic role within the organization. It would allow them to move their BAs among the business units within the organization with a much less learning curve. BAs leaving the organization don’t take valuable business knowledge out the door with them and just as important, new BAs have a much shorter ramp up time to become effective to the organization. I believe once organizations realize the value that developing a BA Center of Excellence can have on the organization, they would all want one.
s. Currently, there are some solutions out there to address these issues. I will not promote any current software solutions here, but you can expect to see more solutions from new vendors in this area. You will also see great improvements in features in the solutions that are already on the market. When business organizations migrate in groves to these solutions and away from Microsoft Word as the standard for “document” development then you will see this market grow rapidly. Large organizations with large IT staffs and geographically dispersed enterprise application development teams should be first to make the move. I think you will see Business Analysts within those organizations leading the charge, but with all “organizational shift” changes, convincing those that hold the purse strings of the value and need for new tools will be their greatest challenge.
A common reference I hear in business today is that the Business Analyst (BA) is the bridge between the business and information technology staffs within the organization. This infers that the knowledge of getting from one to the other, or interacting with either is contained within the BA alone. The BA should not be the bridge, but the bridge builder. If the knowledge is contained only within the BA, if the BA should leave the organization, then the bridge is gone. If the BA is the bridge builder, then if he/she should leave, the knowledge remains within the Organization.
I had lunch today with one of our Cincinnati customers and he made the comment that his company had eliminated a lot of costs via their IT applications. He also said there was no more low hanging fruit in their IT applications. Everything is integrated and there are no easy changes. I laughed and said there is nothing easy any more; even my easy button quit talking!
Happy New Year!!! Welcome to a new year, new decade and a new beginning.
I feel ComputerWorld did not put enough emphasis on Security; this without doubt will be the biggest challenge for IT executives in the coming years. Open-source software may be an innovative money saver, but IT professionals still have concerns that networks could be vulnerable to viruses, cyberattacks and other intrusions.
A couple of weeks ago, I made the trek to Columbus and attended the Ohio chapter meeting of